Luxury Real Estate | Founding Team - Social Media Director | Creator-Led AI Platform Job at RLBLC, New York, NY

L2Y5eW03UGdHbkloWEJVUldTanVpNjVUY1E9PQ==
  • RLBLC
  • New York, NY

Job Description

About RLBLC

RLBLC is a private luxury real estate investment platform for sophisticated investors who want to build generational wealth through owning trophy properties they can actually enjoy. We combine institutional-grade real estate acquisition expertise with exclusive membership club benefits, creating the ultimate asset that delivers both exceptional financial returns and unparalleled lifestyle experiences.

We're solving the fundamental problem that real estate investment has become either completely passive (with no lifestyle benefits) or completely active (requiring full-time management). Think Soho House meets Fundrise with the investment rigor of Blackstone.

Our sophisticated digital platform enables direct co-investment opportunities in premium residential properties while providing priority access, member-exclusive rates, and concierge services across our growing portfolio of luxury vacation homes in Jackson Hole, Southampton, Miami Beach, Venice Beach, and expanding to Aspen, Malibu, and international destinations.

Our leadership team includes:

Founder: Serial entrepreneur with 4 successful exits including StyleCaster (acquired by PMC), $30M+ in capital raised, former VP Strategy at LRMR working with LeBron James and Maverick Carter, multi-million dollar real estate portfolio with 100%+ returns across multiple trophy properties.

Operating Partners: Former Managing Director from Odyssey (Finance), Founder of Cipher (Growth), Luxury Advisor from ONE Sotheby's (Investor Relations), Founder of The Distinction Group (Capital Introduction).

Advisory Board: Former CMO of Soho House, Former President of Playboy Media, Managing Partners from leading investment firms, real estate experts, and luxury lifestyle authorities.

About The Role

We're seeking an energetic, sophisticated Social Media Director to help orchestrate our content strategy, digital presence, and member engagement operations. This is a rare opportunity to work at the intersection of luxury real estate and exclusive membership communities while building the brand that sophisticated investors trust for generational wealth creation.

You'll be part brand storyteller, part community builder, part operations coordinator - someone who can effortlessly move between creating compelling property content, managing our digital presence, and cultivating relationships with sophisticated investors and real estate professionals.

Primary Responsibilities

Member Relations & Investor Engagement
• Serve as a point of contact for prospective members, particularly sophisticated investors, entrepreneurs, and high-net-worth individuals interested in luxury real estate
• Build and nurture relationships with real estate investors, family offices, and affluent professionals (ages 25-45)
• Represent RLBLC brand at luxury real estate events, exclusive investment gatherings, and high-end social environments
• Drive member acquisition through authentic relationship building and strategic digital outreach
• Coordinate member property tours, exclusive experiences, and community engagement initiatives
• Act as brand ambassador across social platforms showcasing the RLBLC lifestyle and investment opportunity

Content & Social Media Operations
• Create and execute comprehensive social media content strategy across Instagram, LinkedIn, YouTube, and TikTok
• Oversee property photography, video production, and virtual tour content creation
• Manage social media content calendar showcasing properties, member experiences, and investment education
• Coordinate with real estate photographers, videographers, and content creators on property showcases
• Develop email newsletter strategy featuring property updates, investment insights, and member stories
• Ensure brand consistency and premium positioning across all content touchpoints
• Track social media performance metrics and optimize content strategy for investor audience engagement
• Create compelling property tour content, before/after renovation stories, and investment performance highlights

Community Management
• Engage with members and prospects across digital platforms with sophisticated, investment-focused messaging
• Respond to investment inquiries and facilitate member onboarding experience
• Create and execute member engagement initiatives including property spotlights and owner testimonials
• Build and maintain CRM systems for prospective member tracking and investor communication
• Coordinate with Chief Membership Officer on investor acquisition and community growth strategies
• Gather member feedback and success stories to showcase dual ROI (lifestyle + financial returns)

Project Management
• Keep all content operations, property showcases, and member communications on schedule and budget
• Manage multiple projects simultaneously including property launches, content campaigns, and investor events
• Coordinate across internal teams, real estate partners, and external content creators
• Track deliverables, timelines, and ensure flawless execution of member experiences and property showcases
• Create systems and processes for operational efficiency in content production and member engagement

About You - Essential Qualifications

Social & Relationship Skills
• Natural networker who genuinely enjoys meeting sophisticated investors and building authentic relationships in luxury real estate circles
• Comfortable engaging with high-net-worth individuals, successful entrepreneurs, and affluent professionals interested in real estate investing
• Strong understanding of luxury real estate, trophy properties, and exclusive investment communities
• Ability to represent premium real estate investment brand with polish, sophistication, and authenticity
• Experience working in real estate, luxury hospitality, or premium membership-driven environments
• Confident on camera and in social settings showcasing properties and telling investment stories
Digital Media & Content Expertise
• 2-4 years of experience in social media management, content creation, or digital marketing (real estate experience strongly preferred)
• Deep understanding of Instagram, LinkedIn, YouTube, and TikTok for luxury real estate and investment content
• Experience coordinating property photography, video production, virtual tours, or working with creative teams
• Strong grasp of what performs well on social media in luxury real estate, investment, and membership spaces
• Familiarity with content scheduling tools, email marketing platforms (Klaviyo/HubSpot), and CRM systems
• Eye for aesthetics and understanding of premium real estate brand positioning and luxury property showcases

Execution & Organization
• Hyper-organized with exceptional project management and multitasking abilities across property launches and content campaigns
• Detail-oriented with commitment to quality and follow-through on member communications and property showcases
• Ability to manage multiple workstreams including property content, investor engagement, and community building simultaneously
• Self-starter mentality who takes ownership and drives results in fast-paced real estate environment
• Experience managing photographers, videographers, or coordinating with real estate marketing teams
• Tech-savvy with ability to quickly learn new platforms, property management systems, and investment tools

Communication & Presence
• Exceptional written and verbal communication skills with ability to discuss real estate investment strategies
• Natural storyteller who can articulate property value, investment thesis, and dual ROI proposition
• Polished professional presentation with ability to adapt to sophisticated investor audiences
• Strong personal brand with sophisticated social media presence aligned with luxury real estate
• Comfortable presenting property tours, hosting investor events, or facilitating member experiences

Educational Background
• Bachelor's degree from a top-tier university preferred
• Background in communications, marketing, real estate, business, hospitality, or related fields
• International experience or familiarity with global luxury real estate markets a plus

Ideal Background

We're particularly interested in candidates with experience in:
• Luxury real estate marketing, property showcase content, or high-end residential sales
• Social media management for real estate firms, luxury property brands, or investment platforms
• Working with property developers, vacation rental platforms, or real estate investment communities
• Exclusive membership organizations, private clubs, or premium real estate communities
• Real estate photography, property video production, or architectural content creation
• Luxury hospitality marketing, high-end vacation property management, or concierge services
• Real estate technology (proptech) startups or investment platform marketing
• Business development for luxury brands, premium services, or real estate investment opportunities
Personal Attributes

Energy & Enthusiasm: Positive, upbeat presence who brings passion for luxury real estate and generational wealth creation
Cultural Sophistication: Well-traveled, culturally aware, and comfortable in diverse luxury real estate markets and high-end environments
Hustle Mentality: Entrepreneurial mindset with willingness to roll up sleeves and execute across property tours, content creation, and investor engagement
Relationship Builder: Genuinely interested in sophisticated investors and skilled at creating meaningful connections in real estate circles
Brand Consciousness: Impeccable taste and understanding of luxury real estate aesthetics, trophy properties, and premium positioning
Growth Oriented: Eager to learn about real estate investing, develop content skills, and grow with the company
Adaptable: Thrives in fast-paced startup environment with changing priorities across property acquisitions and member engagement

Compensation Package

Phase 1: Performance-Based Structure

• Performance-based compensation tied directly to content quality, member engagement, and operational excellence
• Milestone bonuses for achieving specific social media growth, member acquisition support, and content production targets
• Transition to base salary upon achieving Founding Member milestones and demonstrating operational impact

Phase 2: Full Compensation Structure

• Competitive base salary aligned with luxury real estate and digital media industry standards
• Performance bonuses tied to member growth, engagement metrics, content performance, and operational KPIs
• Equity opportunities based on sustained performance and value creation
• Growth pathway to senior marketing and brand leadership roles as company scales
• Priority access to RLBLC property portfolio for personal use and content creation

Why This Opportunity Matters

This is your chance to be at the center of building the world's most exclusive luxury real estate investment platform. You'll work directly with sophisticated investors, showcase trophy properties, and develop content across the intersection of real estate, wealth building, and lifestyle experiences.

What makes this role extraordinary:

• Direct access to trophy properties, sophisticated investors, and luxury real estate professionals
• Visible impact - your content and community building shapes the brand from day one
• Diverse experience - blend of property showcases, investor engagement, content creation, and strategic growth
• Real estate expertise development - learn institutional-grade investment strategies while building marketing skills
• Growth trajectory - prove yourself and scale into leadership positions in luxury real estate and digital marketing
• Lifestyle integration - experience trophy properties, attend exclusive real estate events, and be part of sophisticated investor circles
• Portfolio access - enjoy RLBLC properties for personal use and create authentic content from actual member experiences

Application Process

We're seeking someone exceptional who combines polish and professionalism with hustle and authentic passion for luxury real estate and generational wealth creation.

To apply, please submit:

• Brief cover letter explaining why you're perfect for this role and what excites you about RLBLC's mission
• Resume highlighting relevant experience with social media, real estate, luxury brands, and investor engagement
• Links to your social media profiles (Instagram, LinkedIn, TikTok, YouTube, etc.)
• Examples of property content, real estate marketing, or luxury brand content you've created (optional but encouraged)

Send materials to: a@rlblc.xyz with subject line "Social Media Director - RLBLC"

Join us in building the future of luxury real estate investment and exclusive member experiences.

Job Tags

Full time, For contractors,

Similar Jobs

TMS

UI/ UX Designer Job at TMS

 ...Role: UI/ UX Designer Duration: Long Term Location: EST, Remote Position Overview: ~ We're looking for a Senior Product Designer to help shape the future of Clients digital experiences. You'll design products that make complex cross-border challenges... 

Gutter Medics

Service Technician (Gutters) Job at Gutter Medics

 ...Gutter Medics in Naperville, IL is looking for Full-time Gutter Service Technicians due to our growth and Celebrating 20 years! Qualifications: Minimum 2 years of experience with ladders. Must be able to walk on roofs. Excellent written, verbal and interpersonal... 

Global Roofing Group

Commercial Roofing Foreman Job at Global Roofing Group

 ...Requirements Ability to lift 50+ lbs., climb ladders, and work on commercial rooftops. Comfortable working at heights, on scaffolding, and in active construction environments. Willingness to work in varying weather conditions including heat, sun, and wind.... 

Aramark

Runner-Busser - Grill Room at Ringling Museum Job at Aramark

The Runner-Busser is responsible for keeping inventory of transporting, stocking, and cleaning/clearing products to ensure business and customer needs are met. Essential functions and responsibilities of the position may vary by Aramark location based on client requirements...

Steris Corporation

Supervisor, Repair Operations Job at Steris Corporation

 ...solutions around the globe. As the Supervisor of Medical Device Repair, you would oversee the repair operations in their assigned...  ...future. Here is just a brief overview of what we offer: ~ Cell Phone Stipend ~ Excellent Healthcare, Dental, and Vision Benefits...